Redesigned Bereke Bank's SME mobile app from fragmented outdated flows to a product that doubled usability scores and lifted conversion 24%.
B-Business is the SME mobile banking app for Bereke Bank in Kazakhstan. The product had grown organically without a strong design foundation — flows were fragmented, terminology was inconsistent, and usability scores were below industry average.
Full UX/UI redesign — from audit and research through IA restructuring, visual redesign, and handoff. I worked at Boroda Digital as the primary designer on this project, collaborating directly with the bank's product team.
Conducted a thorough UX audit against the existing flows, then ran usability testing to identify the highest-impact friction points. Redesigned the core SME flows — account overview, payments, payroll, and document management — with a consistent component library and clearer navigation hierarchy.
SUS score moved from 52 (below acceptable) to 78 (good) post-launch. Conversion on the key onboarding flow increased by 24%.
The full case study with audit findings, usability test results, before/after screens, and metrics is available on request.
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