[ SENIOR PRODUCT DESIGNER · BANGKOK ]

DESIGNING
B2B FINTECH
THAT MOVES
METRICS.

Merchant platforms · Payments · AI e-commerce · Design systems

[ SELECTED WORK ]

Home Credit Bank Business

Led product design and discovery for Kazakhstan's flagship SME merchant platform — from MVP to 40,000+ active merchants.

Designed AI-assisted discovery flows for a German furniture platform — contextual search, image recognition, and price comparison.

Redesigned core banking flows for a top-10 private bank in Uzbekistan — restructured onboarding, transfers, and navigation.

Redesigned Bereke Bank's SME mobile app from fragmented flows to a product that doubled usability scores.

[ EXPERIENCE ]

Senior Product Designer Home Credit Bank KZ

Jul 2024 — Present

Senior Product Designer & Partner Interior Trends

Apr 2023 — Present

Product Designer UsabilityLab

Sep 2023 — Jun 2024

UX/UI Designer Boroda Digital

Apr 2022 — May 2023

[ SKILLS ]

UX / UI Design Accessible, visually consistent interfaces that are intuitive and aesthetically engaging.

Product Discovery End-to-end discovery from user research to validated concepts with business justification.

Design Systems Building scalable UI components for visual consistency and efficient dev handoff.

UX Research Qualitative and quantitative research to uncover user needs and validate decisions.

Product Analytics Funnels, usage metrics, and data to evaluate design impact and guide improvements.

AI for Humans Creating thoughtful AI-assisted experiences that feel personal — not robotic.

[ LET'S WORK TOGETHER ]