I design complex B2B products — fintech, SaaS, AI — where every screen has to move a metric, not just look right in Figma. 5+ years shipping products used by 40,000+ merchants.
50+ user interviews, opportunity framing, hypothesis-to-metric mapping. I run discovery so the next sprint solves a real merchant problem, not a stakeholder preference.
Token-based systems with Token Studio and GitHub sync — the way enterprise design teams ship at speed. Built to scale across products, themes, and platforms while keeping design-to-development consistency above 95%.
Payment flows, onboarding, and merchant tooling designed for conversion. KYB, KYC, settlement, dispute resolution, payouts — every micro-interaction earns its place in a regulated context where one wrong tap costs a transaction.
I use AI across my workflow — research synthesis, rapid prototyping, content iteration. And I design AI product features that users actually adopt, not features that sit unused.
Bangkok, Thailand
Senior Product Designer
Home Credit Bank KZ
Senior Product Designer & Partner
Interior Trends
Product Designer
UsabilityLab
UX/UI Designer
Boroda Digital
I design B2B fintech products that move real metrics — from Kazakhstan's first interbank Unified QR system serving 40,000+ merchants to AI-powered discovery for European e-commerce.
My approach bridges UX craft with product strategy. I work end-to-end: user research, opportunity framing, systems design, shipped product. Each decision sits next to a hypothesis and a measurable outcome — that's the line I hold under regulatory, commercial, and engineering pressure.
Five years designing complex B2B products — fintech, SaaS, AI tools. Open to Senior and Lead Product Design roles at teams building merchant platforms, SMB tools, and data-heavy products. Global remote, EU morning overlap daily, no relocation needed.
Best for senior roles in B2B fintech, SaaS, and AI products. I reply within 48 hours.
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