Merchant type: ИП / ООО / self-employed
One entry point, branching after type selection. Each type sees only the fields its legal status requires; the flow adapts instead of the merchant.
A single universal form covering all three types — “simpler to build”, one spec, one screen.
In prototype tests the universal form stalled self-employed users on statutory-document fields they don’t legally have. The branched version passed without a single clarifying question.