Led product design and discovery for Kazakhstan's flagship SME merchant platform — from MVP to 40,000+ active merchants. Kazakhstan's first interbank Unified QR payment.
Home Credit Bank Business is the SME merchant banking platform for Kazakhstan — serving small and medium businesses with payments, QR acquiring, analytics, and business management tools.
I joined as the lead product designer at a critical growth stage, taking the product from an early MVP through to a mature platform with 40,000+ active merchants per month.
End-to-end product design and discovery — from qualitative research and problem framing to interaction design, prototyping, and measuring impact post-launch. I worked closely with the PM and solution architect to ensure every design decision had a business justification.
Designed and launched Kazakhstan's first interbank Unified QR payment — a cross-bank QR standard that enabled merchants to accept payments from any bank in the country with a single code. This was a product strategy milestone, not just a design task.
The full case study is available on request — including research process, key design decisions, prototypes, and outcome data.
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